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bring in leads from cold traffic

Performance-Anxious — get him to recognise a communication pattern he's currently ignoring.

Performance-Anxious — reframe avoidance as the real issue, not the workaround itself.

Long-Hauler — build trust with men who've been let down elsewhere.

Performance-Anxious — shift blame away from the partner, onto internal pressure.

Unaware, general audience — reach/identity content, works cold.

Problem Aware, general — actionable value content.

Solution Aware / Long-Hauler — he knows treatment exists, hasn't committed yet.

Most Aware — closing/retargeting piece, not for cold traffic.

supportive opening and approachable for men

women speaking to men to empower them to do something about ed or pe

address the issue from a woman

clarifying that it's not just about getting older (educational)

Reacting to a competitors customer complaint (so we can be the difference)

Reacting to a competitors customer complaint (so we can be the difference)

Same body different hook 1

Same body different hook 2

Same body different hook 3

direct relatable callout

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